The first faltering steps of Sony Pictures in Hollywood

Jon Peters and Lesley Ann Warren in 1978
Jon Peters and Lesley Ann Warren in 1978. 

A skunk in the works. All boogered up. Guber and Peters.

The latter phrase, a grouping of two proper nouns, should endure as a quintessential expression of incompetence and subversion from within, no matter what organization. A Sioux Falls accounting firm could be just as Guber-and-Peters as a Hollywood studio.

I’ve just finished “Hit and Run: How Jon Peters and Peter Guber Took Sony for a Ride in Hollywood.” This report by Nancy Griffin and Kim Masters, already a generation old, fills in some gaps in my knowledge of Hollywood.

Made into a movie, this comedy would require airsickness bags in the back pockets of all seats.

As Sony aimed to marry hardware and software, Sony executives were convinced they needed Guber and Peters to run their new studio. It was a mess from the start, but Guber and Peters made everything worse with their grandiosity. Huge salaries for themselves and other execs, overpayment on scripts and productions, a fleet of jets, and even lavish Christmas parties for the staff. Expenses at Sony Pictures were way out of line with revenues.

One starts to root for the protagonists to meet a grisly end. But in Hollywood, you get a production deal.

This is a very well told story, although Jon Peters disappears rather abruptly from the narrative. Not that the reader misses him! Orangutans are better behaved.

If at any time in the near future you find yourself spending several billion dollars to acquire a Hollywood studio, follow your own instincts about how to run it instead of letting loud-mouthed promoters sit behind the steering wheel. Then you’ll be all Guber and Peters.

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